How brands are using CTV and OTT for the 2022 FIFA World Cup
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top…
Icon Health & Fitness Collects $200m To Expand Connected Fitness Gadget Brands, Exercise Streaming Platform
Adults over age 55 visited more typically than all different generations. One of the main reasons health and fitness franchises succeed is that the majority of U.S. adults cope with a weight drawback. In 2015, the Centers for Disease Control and…